first direct arena is a member of the MIA (Meetings Industry Association) and is an AIM Secure Accredited venue.
AIM Accreditation is an industry-wide mark of excellence focussing on offices, venues and service providers. It guarantees a certain level of quality, that the venue is fit for purpose and that the companies that run these venues and services are decent and ethical organisations.
The accreditation works on an industry-wide benchmarking system. Venues or suppliers of venues are assessed by the Meetings Industry Association (mia) against a set criteria. AIM Accreditation is the UK’s only recognised scheme for the meetings and events industry.